"Roberta was the first to recognize the opportunity for Association Marketing in the computer industry, and to develop the Qualitative Research techniques it requires. Her work since the mid-'80s has set the pace in this area."

David Liddle, Venture Partner, U.S. Venture Partners

Roberta Moore's Bio

Roberta Moore started Qualitative Marketing® in 1984 to help technology companies reach and serve businesses not reached through traditional channels. She specializes in best practices to increase adoption of new business solutions.

Roberta created strategies to help technology companies leverage their resources when entering new business markets. She builds market acceptance and motivates people to change their behavior by doing the following:

Expertise

Roberta's market knowledge is extensive. She has conducted thousands of in-depth customer, partner, and influencer interviews for her clients. She is a quick study who's unique skills in pattern recognition and ability to see the big picture combined with her ability to make things happen, make her especially effective in identifying and developing new markets. Her specialty is in building programs and relationships that generate demand, create working partnerships, and increase sales for new and unknown products.

Roberta:

Results

Clients who have benefited include large companies, such as Microsoft and Toshiba as well as start-ups (at the time) such as Intuit and Top Producer. Here are two examples:

Roberta's a quick study who's unique skills in getting people to open up, combined with her ability to make things happen, make her especially effective in overcoming people's resistance to change.

According to Bill Machrone, Vice President Technology, Ziff-Davis Media Inc., "Roberta's techniques are a secret weapon for high-tech companies as they develop Vertical Markets."

Thought Leadership

As a subject matter expert, she's authored books, written articles, and spoken extensively on best practices for bringing technology to business markets.

Corporate Experience

People who have worked closely with Roberta describe her as a visionary who is an insightful and charismatic leader. Roberta started her high-tech career as a Product Manager in 1983 after working in Accounting Information Systems during her graduate studies. Roberta's early Product Management and Sales experience led her to start a consulting firm that brought alignment to a company's product, marketing, sales, and channel efforts. Her experience includes:

Leadership Roles

Roberta joins, starts, and leads organization to further client's objectives while helping the organization accomplish its goals. Examples of this include:

Education