"Digital Handshake is a powerful how-to guide to achieving partner results."

Bill Machrone, Vice President Technology, Ziff Davis Media

"Within the next 3 to 5 years, members will expect their association to successfully integrate 'face to face' and 'virtual space' into their value proposition and business models. Nobody has the time to not read this book!"

Glenn Tecker, CEO, Tecker Consulting

The following information is provided to help you decide if QM is the right fit given your goals and current situation. It can also assist you with your planning efforts.

Books

Roberta Moore has authored several books to help executives accomplish their goals. Two of the books are:

  • How to Craft an Effective Software Marketing Budget to help high-tech executives achieve their goals.
  • Digital Handshake: Finding Revenue in New Relationships to help associations and companies work together to increase technology adoption.

Digital Handshake may be ordered through ASAE by calling: (202) 371-8315.

Articles

Roberta Moore wrote a series of columns in DM Review from 1999 to 2001. These Adoption of Business Solutions articles describe Roberta Moore's thought leadership in bringing technology to business markets.

  • Creating a Meaningful Category
  • Associations that Increase Efficiency
  • Partnering to Increase Adoption
  • Sustaining a Market Ecosystem
  • Implementing a Market Ecosystem
  • Building the Market Ecosystem for E-Business
  • Ten Principles for E-Business Success
  • Managing the Complete Value Chain
  • Pricing and its Effect on Customer Adoption
  • A Fable for the Internet Age
  • Changing Business Models
  • Automated Lead Management
  • E-CRM: Every Customer Really Matters
  • Association Marketing
  • Market Infrastructure
  • Understanding the Users
  • Segmentation Prioritization and Analysis
  • Best Practices in the Value Chain Improve CRM
  • Value Chain Relationships
  • Who Should Build the Infrastructure?
  • Technology Adoption Process Infrastructure
  • The Technology Adoption Process
  • Data Warehousing: The Promise and the Fallout
  • The Challenges with Data Warehousing


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