"What QM proposed was the exact solution to meet our needs. The objectives were clear, and when we switched focus, QM adjusted. QM had the most experience. Their unique perspective led to very accurate and insightful recommendations."

Kelly Holzicher, Product Marketing Manager, Recipio (Formerly Adaptivity)

Recipio Case Study

Technology

Enterprise-wide Java Web Tool

Challenge

A Java web tool could be used for almost any market with many different possible uses.

Objectives

• Establish the scope of opportunities for submission to the Venture Capitalists for next round funding.
• Determine the unserved high-priority opportunities for this new technology.
• Select the segment most likely to benefit from this tool.

Activities

• Conducted Qualitative Research of their beta sites and prospects.
• Identified and interviewed the market influencers.
• Analyzed the findings and provided the results in report format.

Results

• Determined the best segment to target.
• Expanded the segment beyond a narrowly defined industry approach.
• Identified five applications that the target customer needs. This included finding 28 areas of problems that the product could solve.
• Established the trends that affect the target customers' buying behavior.
• Located seven influencer groups that reach the target audience.
• Client received next round funding.