"With 3% of our launch budget, QM achieved more than 22% of sales."

Philips Executive

Philips Case Study

Technology

Speech Processing

Challenge

The primary challenge was to get 30 speaking engagements set-up through influencers in a 90-day window. There were no customers for this new product.

Objective

Help launch Philips Speech Processing technology nationwide through targeted influencers.

Activities

• Handled all of the User Group related activities to support this launch.
• Developed the User Group program and materials.
• Identified the influencers with which to work.
• Created and placed the advertising.
• Set-up speaking engagements.

Results

• Placed 30 low-cost high-impact ads.
• Delivered 40 speaking engagements through targeted influencer groups in 3 months.
• Identified 3 success stories that got Philips nationwide press coverage.
• Increased purchase and use of this new and unknown technology, as follows:
  • 80% of the attendees said the presentation affected their decision to purchase the product.
  • 26% planned to buy this speech processing software
  • 69% recommended the speech processing software to others.