"I was very impressed with the companies represented at the seminar -Travelers, Mercedes Benz, Liz Claiborne. Someone who is buying a 3,000-node network of laptops is interested in our product as a result of presenting at the seminar. Your coaching helped me create an educational presentation that was better received by the audience."

Sami Jajeh, Director of Marketing, XcelleNet

Demand Generation Project Example


XcelleNet, Inc. - Association Marketing


Developed and implemented a pilot program to test seminar marketing through trade associations. The purpose was to educate and develop the market through seminars delivered at existing association meetings or conferences.


Due to the success of the pilot program, QM was put on retainer to continue setting-up seminar opportunities.

For other examples, go to the Philips Case Study and the Multi-client Case Study.

Prev Next