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"QM's approach enabled us to highly segment the market and identify the best entry point for us. Using QM's proven methodology, companies can hit their specific targets in a highly cost-effective manner."
Mike Lough, VP Marketing, Acta Technology
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Qualitative Marketing has helped executives define the next category hit, design new products, and develop new markets.
QM services include:
10 Principles of Success
Our services are based on principles Roberta Moore developed for innovators who are bringing new technologies to market.
- Principle #1 - Not all customers are created equal.
- Principle #2 - The key to success is focus.
- Principle #3 - The market is already defined. Companies create categories NOT markets.
- Principle #4 - Market leaders select segments they can really serve and, therefore, ultimately own.
- Principle #5 - Most innovations are complex and require more assistance.
- Principle #6 - Active Market Education that addresses the Customer Buying Model is critical to changing behavior.
- Principle #7 - Quality leads should rarely be sacrificed for quantity.
- Principle #8 - The Partner Ecosystem is different for each product and corresponding market.
- Principle #9 - The best way to change cultural behavior is to define the playing field through those that influence the target segments.
- Principle #10 - There needs to be a fit between the product, the positioning, the people, the partners, and the programs to reach them.
For more information, go to DM Review's Adoption of Business Solutions: The Ten Principles of Success.
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